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Chapter 19: The Transformation of a Scumbag

  Taking advantage of the surge in popurity, Yang Haonan wasted no time in registering an official account, using the momentum to promote it and quickly amassing tens of thousands of fans.

  At the same time, CV Xing Wanlilu started gaining attention for its seductive voice, gradually building a name for itself.

  Xu Nuo realized that fan engagement through alternate identities could significantly boost visibility.

  This realization instantly resolved his hesitation about revealing his personas. Instead, he decided to create more identities and continue expanding discreetly.

  In terms of search trends, interest in Daocheng was still climbing. If it were just a spike in online popurity, the officials wouldn’t have been this thrilled.

  What truly excited them was that train tickets to the area were completely sold out, making them incredibly difficult to obtain.

  Online, people took pride in securing tickets, sparking a trend of ticket-sharing posts.

  More users flooded the official account, requesting additional tickets and more hotel accommodations.

  Tourists who had never shown interest before, despite extensive promotions, suddenly wanted to visit.

  Local hotels quickly reached full capacity, with reservations extending as far as two weeks in advance.

  The Cultural and Tourism Bureau acted swiftly, mobilizing local residents to open their homes and maximize tourist accommodations.

  Meanwhile, the Transportation Bureau coordinated additional buses at key transit points to facilitate tourist travel.

  Officials were not only delighted but also began paying attention to the final suggestions in the proposed tourism pn.

  Initially, they had dismissed the idea—after all, how could a private pnning company presume to advise the government? It seemed like an amateur instructing professionals.

  But now, their attitude had shifted. The viral success of the promotional video made them more receptive to external input.

  From public security to pricing, from transportation to dining and lodging, Daocheng's officials acted quickly to ensure the best possible experience for visitors.

  As a result, netizens showered them with praise, and Daocheng earned a stelr online reputation.

  The boom in Daocheng's tourism industry caught the attention of neighboring regions, prompting them to inquire about the creators behind the promotional pn.

  When Yang Haonan received a call about it, he was overjoyed and immediately agreed.

  With his consent, Daocheng’s officials put in a good word for him, and the name of Heritage Culture Co., Ltd. began circuting among major tourist cities.

  After all, who wouldn’t be envious of such a goldmine of holiday traffic?

  Soon, Yang Haonan received several calls from cultural and tourism bureaus, inviting him to create promotional pns for them.

  In fact, after Xu Nuo initially pointed him in the right direction, Yang Haonan had attempted to reach out to several tourism bureaus on his own, offering to craft marketing strategies.

  After all, Xu Nuo had his own business to run, and as the company's public face, Yang Haonan couldn’t always rely on Xu Nuo for ideas.

  However, the lukewarm responses he received had been discouraging. He was rejected multiple times, leaving him dejected for quite a while.

  Now, suddenly, the company had a steady stream of business opportunities.

  Yang Haonan felt both excited and anxious—happy that the company finally had work, but worried about delivering a strong pn.

  He didn’t dare to accept the offers outright and instead told the officials he needed time to analyze their situation.

  After all, dealing with government projects wasn’t easy—one wrong move, and the company’s reputation would suffer.

  While others assumed the company was full of creativity and talent, Yang Haonan knew the truth: the entire success hinged on Xu Nuo’s ideas, while he and the team had simply handled the execution.

  Feeling the pressure, he ruffled his hair in frustration and downed several gsses of wine before ultimately deciding to approach Xu Nuo.

  "Xu Nuo, are you busy tely?"

  "Hmm?" Xu Nuo, drying his hair, looked at him in confusion.

  "Not too bad. Nothing major."

  "Wait here." Yang Haonan turned and went inside. After a while, he returned with a stack of documents and stuffed them into Xu Nuo’s arms.

  Xu Nuo blinked in surprise and quickly took the documents. "What’s this?"

  "Proposals from the Cultural and Tourism Bureau." Yang Haonan colpsed onto the sofa. "We've all looked through them but couldn’t come up with anything solid."

  Xu Nuo chuckled. "So, after the st pn went viral, others came knocking?"

  "Yeah, but only three for now. If we handle these well, more bureaus will likely reach out." Yang Haonan analyzed. "So, we need to deliver our best work."

  Xu Nuo was about to respond, but Yang Haonan waved a hand to stop him.

  "Don’t even think about saying no. You’re the boss of the company—I’m just an employee."

  Xu Nuo ughed. "I can give you strategies for these, but moving forward, you need to figure things out on your own. The truth is, there’s a pattern to these solutions."

  "Hold that thought," Yang Haonan interrupted. "Let me try to piece things together first."

  Xu Nuo didn’t argue and simply flipped through the documents.

  After all, the fastest way to grow was to think independently. Successful cases could be analyzed, replicated, and refined.

  Since Yang Haonan was his chosen business partner, his ability—or ck thereof—would determine the company's future potential.

  If he couldn’t keep up, Xu Nuo would have to take over, which would divide his focus and make it hard to achieve excellence on both fronts.

  Yang Haonan scribbled notes furiously for five minutes before setting his pen down.

  "You figured it out already?" Xu Nuo raised an eyebrow.

  "Not quite." Yang Haonan shook his head. The truth was, he had been mulling over this for days, and now he had some fresh ideas.

  "Let’s hear them."

  "The Daocheng pn succeeded because of your creative writing and voiceover. The key feature was its fun factor." Yang Haonan mused. "Only content that entertains will get young people to share and comment."

  Xu Nuo nodded, signaling for him to continue.

  "I analyzed the data and found that most participants in the online discussion were between 18 and 30 years old. They’re used to traditional, dry promotional methods. Only something engaging can capture their interest."

  "What else?"

  "Daocheng's unique feature is its breathtaking scenery. You linked that with a youthful love story, making it appealing to couples who dream of romantic getaways."

  "At the same time, the government made commitments regarding transportation, security, pricing, and food safety, reassuring those who were still hesitant."

  Xu Nuo was impressed. Clearly, Yang Haonan had put in significant effort—otherwise, he wouldn’t have picked up on these insights.

  "You're spot on." Xu Nuo patted his shoulder. "There are a few core elements that, when executed well, attract massive tourist interest."

  "Novelty, ritual, participation, atmosphere, and satisfaction." Xu Nuo jotted them down. "Make it fun, create surprises, encourage interaction, build a compelling ambiance, and ensure visitors enjoy themselves."

  "Of course, good publicity is essential—even the best wine needs an introduction." Xu Nuo smirked. "The reason pces come to us is because they need a way to make their campaigns stand out."

  "Two main approaches: going viral and highlighting unique features. That’s enough to get results."

  Yang Haonan mulled over the advice, jotting down notes. "So, should we take on these projects?"

  "What do you think?"

  "We should!" Yang Haonan answered firmly. "I want to give it a shot."

  "Alright, go ahead. I’ll check your work ter."

  "Perfect! I was waiting for you to say that." Energized, Yang Haonan grabbed the documents and rushed back to his room.

  "Wait, one thing." Xu Nuo smirked. "You haven’t been pying basketball tely?"

  "Nope."

  "Practicing driving?"

  Yang Haonan waved dismissively. "I barely have time. I wake up earlier than a dog and sleep ter than a cat."

  "Tsk, tsk, tsk." Xu Nuo circled him, teasing. "Still not enough?"

  "Get lost!" Yang Haonan smmed the door.

  "When you finish these pns, I’ll introduce you to a new business opportunity."

  The door creaked open slightly, and Yang Haonan grinned. "Brother, what kind of business?"

  "You’ll find out ter."

  "Get lost!"

  (End of chapter)

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